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WordPress

What’s WordPress? you ask. 

WordPress is a full-featured, fully customizable website creation tool used by millions of individuals, businesses and organizations around the world. 

Because it is “open source” — meaning simply that all of its code and files are free to use, customize, and enhance — its technology has been harnessed by thousands. From curious individuals to freelance professionals to Fortune 500 companies, people all over the world use WordPress because of its many powerful features. (Companies like HARVARDgazette, Pepsi, WSJ and more.)

And, in recent years, it has made huge gains in market share. In early 2014, it was estimated that 20% of websites globally are WordPress sites. More recently, its market share crossed the 25% threshold. [November 2015]

It makes managing a website much easier for non-techies. Cosmetic, function, and structural elements like “widgets” and “themes” can be changed and easily customized without affecting the actual content on the site, which sits in a separate database. All over the web today, it powers extremely elaborate creative and corporate websites, simple blogs, and everything in between.

For businesses, WordPress is an extremely versatile technology that helps achieve goals, engage in social media, perform well in search engines, and manage content, minimizing out-of-house costs. [Source: WebSmart.TV]

Shawn-HeskethBecause WordPress is a growing worldwide community of users, there’s a lot of helpful information on the web to support your online marketing efforts. Here’s one of the best: Shawn Hesketh and WP 101. WP 101 is a tutorial series on Everything WordPress. Its author (Hesketh) is clear, concise, and thorough in his teaching as he systematically takes you step by step through WordPress as a Content Management System. In the next three(3) videos, Hesketh offers basic information about WordPress. They’re a great foundation to begin to appreciate the awesome potential that is WordPress.

In this introductory video — “What is WordPress?” — Hesketh explains why it’s such a strong platform choice for your business website.

 

WP101 Explains It All: WordPress.com or WordPress.org

 

WP101 Explains It All: How to Install WordPress