Google Analytics … according to Google
Google Analytics helps you understand your customers, but where do you get started when looking at the data? Here are a few collected videos that will jumpstart your learning about Google Analytics for your business.
Watch this overview by Google: “Getting Started with Google Analytics.”
For further learning and information, consider joining the Google Small Business Community.
Digital Analytics Fundamentals
Lesson 1.1: Course overview
Lesson 2.1: The importance of digital analytics
Lesson 2.2 Core analysis techniques