Mobile websites — or at least, mobile-friendly websites — are fast becoming the preferred go-to landing place for web searching. Why? Because so many people are searching the web on their smartphones. Whether the cause is …
- the sluggish economy and dwindling cash reserves to invest in a new desktop computer; or
- up-and-coming generations that access everything on their phones
… the fact remains that if you don’t cater to this massive search gravitating to mobile, you’re going to miss out on a lot of business.
What do we mean by mobile-friendly?
- It could mean a dedicated mobile website that is completely separate from the main desktop site. In that case, it will have its own URL, oftentimes with a .mobi extension instead of a .com or a .net. And, since it’s separate, it can have its own content. [When I create mobile websites, I like to create abbreviated versions of the main website, taking into account where that person is accessing the information — in their car? — and what type of information they’re looking for — business location and map? a phone number? business hours? — making it not only mobile-friendly, but user-friendly as well.]
- It could also mean a main site that has a responsive design. In other words, as the browser window shrinks, so does the content on the webpage … but in a way that’s still very readable on a smartphone.
So … do you need a mobile website?
Consider how your customers, clients, members, stakeholders or patients interact with you on the web, then check out your business website on the mobile simulator. [You may be surprised at what you see.] Then answer the question yourself.