Why do video marketing?
With YouTube second only to Google in its use as a search engine, businesses need to add video to their marketing arsenal.
Isn’t video marketing expensive?
Some forms of video marketing — especially live action, which often requires extensive and time-consuming editing — are quite expensive: sometimes thousands of dollars to create one video.
Are there affordable options for video marketing?
Absolutely. There are a number of other very cost-effective options to deliver your marketing message with video. Cost? Hundreds of dollars vs. thousands of dollars.
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If you’re already doing radio advertising for your business, why not leverage already-created audio and re-purpose it? Use it in video. A client of mine is quite prolific on local radio. Below is one of his 30-second radio spots converted to video:
Here are two more cost-effective video marketing options:
This one further reinforces a company brand by featuring a logo overlay in the upper right-hand corner that’s also clickable. [Try it.]
Is video really that powerful?
Yes. Video is a powerhouse … no matter the platform. See below for details: YouTube vs. Vimeo.